Short marketing courses

 Short marketing courses:

MANAGEMENT DEVELOPMENT PROGRAM

Are you looking for some marketing short courses or supply management courses or business analysis short courses or similar? Check out the article below.

This program is intended for middle management managers with high potential for higher management positions. Recommended for experienced, results-oriented students with an established history of strategic thinking and strong communication skills.

The management development program will particularly benefit individuals preparing to transition from business unit to organization-wide responsibility and organizations willing to expand their perspectives on effective business and leadership.

The pedagogy used includes different teaching methods: case studies, design thinking, simulations, role-playing, closed group analysis, and applied learning projects, interspersed with lectures on theory and practice. The sessions are essentially interactive and participants are challenged to challenge assumptions, identify opportunities, solve complex problems, develop operational performance, increase productivity and in the process build a sustainable competitive advantage. The knowledge and insights gained as a result of such sessions have immediate application to high-priority management challenges. As a result, both participants and sponsoring organizations get a quick and lasting return on investment.

List of different programs

1. Creating value in selling financial services

This course is designed to produce top financial sales professionals who excel in creating value for their customers in a highly commoditized industry, moving up the value chain from 'supplier' to 'trusted partner'. The program, therefore, aims to provide a comprehensive understanding of key concepts and time-tested approaches to the complex task of selling services. It is completely hands-on, skill-based learning; through a combination of case studies, role-playing and live industrial examples all the following aspects will be covered:\

Appreciate the unique features of the services and understand the implications for merchants.

Apply other elements of the marketing mix and analyze marketing strategies and identify key success factors.

Lead age and pipeline the board, including "capability" of chances.

Basics of account management

Adjusting the deals interaction with the client's purchasing cycle

Handling objections

This program is extremely important for BFSI professionals whose roles include business development, consultative sales, and high-volume client account management. This is also useful for people looking to move into roles in personal banking/wealth management / corporate banking etc.

2. Business Analysis

Business analytics refers to how businesses use data to gain insights and make better decisions. The ability to effectively use data to drive fast, accurate and profitable decisions has been a critical strategic advantage for various companies. With the increasing availability of broad and deep sources of information – “Big data” – business analytics is becoming an even more important capability for businesses of all types and sizes.

This secluded program is intended to feature the essentially boundless open doors that exist today to tackle the force of business examination. It addresses a range of issues from strategic to operational issues that relate to business analytics initiatives and metrics to capture relevant results and connect data to business performance. The program will help to understand how managers use business analytics to formulate and solve business problems and to support managerial decision-making using selected business analytics software.

This program is designed for middle to senior managers who are responsible for making decisions using analytics to formulate and solve business problems.

3. Increasing managerial efficiency – a program for budding leaders

In today's turbulent world, it is critically important for organizations to build and develop a reservoir of leadership skills that will continue to drive the organization toward success and effectiveness. This workshop is designed to give participants a head start or encouragement to take on mid-level and senior leadership roles in organizations.

Program Objectives

The program is designed to encourage and facilitate a process whereby participants develop:

Understanding and appreciating the critical challenges facing organizations that call for leadership responses

Awareness and evaluation of one's behavior, styles, and effectiveness of leadership

A wider choice of behavioral options in the exercise of leadership

Clarity about areas of their development to increase management competence

4. Marketing Analytics: From Measurement to Insight

The field of marketing management is not new to Data Analytics. Most companies employ market research firms and media agencies to crunch the numbers and glean insights. In the digital age, managers now have easy access to large amounts of data—within their organizations as well as across their organization's boundaries through digital technologies. We are increasingly realizing that if they ask the right questions, it is now possible to gain sharper insight. To connect interesting questions with sharper insights, an understanding of basic analytical techniques and their application to marketing opportunities and problems is essential.

This course offers an inside-and-out comprehension of how measurable and logical procedures and approaches can overcome any issues between promoting issues and experiences. Working knowledge of the underlying principles of the techniques and hands-on experience implementing them in a variety of business contexts will help senior marketing managers work better with data analysts and also help them better critically evaluate the results of data analysis.

This program is designed for CMOs, CDOs, and senior sales and marketing executives who want to understand their markets and customers by applying analytical techniques to a variety of data sources.

5. Change management strategy

We live in a time of revolutionary change. Digitization and digitization, globalization, industrial deregulation, and the blurring of industrial boundaries are forcing businesses to move into a new orbit, requiring the adoption of a strategic change management perspective. The ability of managers to successfully plan and execute initiatives that enable the organization